BOOK by Cadillac Makes Debut in New York
Cadillac is changing the game when it comes to vehicle ownership through their new vehicle subscription program, BOOK by Cadillac. Through this program, users can pay a flat monthly rate of $1,500 which gives them access to the current year Platinum Level Trim Cadillac vehicles. This fee also includes Registration, taxes, insurance and maintenance costs including detailing and repairs. Members simply use the mobile app to reserve one of the platinum Cadillac vehicles and it is delivered to their location by a white-glove concierge service.
They can use the vehicle for as little as a few hours or months at a time. If they ever are in need of a different model for a weekend getaway or simply want to change things up, they contact Cadillac with their request and the concierge service will come to them to exchange their model. This way, they are free from the long-term commitments of leasing, financing or buying thus allowing more flexibility in their travel needs. Plus all of the usual maintenance and insurance hassles are handled by Cadillac.
“BOOK by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac chief marketing officer.
BOOK by Cadillac launched in New York City at the start of this month but the brand hopes to expand to more U.S. cities later this year.
“Introducing BOOK by Cadillac, a Bold New Luxury Vehicle Subscription Model.”Media.gm.com. N.p., 05 Jan. 2017. Web. 12 Jan. 2017. <http://media.cadillac.com/media/us/en/cadillac/news.detail.html/content/Pages/news/us/en/2017/jan/0105-cadillac-book.html>.