Ford Military Discount and Ford First Responder Discount

Ford Military Discount

If you are an Active Military Personnel, you may qualify for an exclusive cash reward toward the purchase or lease of a new Ford. The Ford Military Discount is available to these qualifying individuals:

Active Duty

Active Military Personnel of any eligible U.S. Military Branch, including:

• National Guard, Coast Guard, Army, Navy, Marines, and Air Force
• Reservists serving on Active Duty
• Members of the Delayed Entry/Enlist Program (DEP)
• Spouse/surviving spouse
• Members within the same household

Retirees

Retired Military Personnel of any eligible U.S. Military Branch, including:

• Regular Retirement
• Reserve Retirement
• Early Retirement (TERA)
• Medical Retirement
• Spouse/surviving spouse
• Members within the same household

Veterans

Recently honorably discharged veterans are eligible for the Ford Military Discount. If your separation did not occur within the last 24 months, you may still qualify for a regional incentive.

Ford First Responder Discount

To qualify for the Ford First Responder Discount on the purchase or lease of a new Ford, simply bring your proof of employment and (if a spouse or family member) proof of relationship to the First Responder employed as any of the following occupations:

Law Enforcement

• Active Police Officer
• Sherriff/Sheriff’s Deputy
• Correctional Officer
• State Trooper
• Federal Law Enforcement Officer
• Park Police or Ranger
• School Resource Officer
• Probation or Parole Officer
• And more — check the Ford First Responder Recognition Program Details for a complete list

Firefighters

• Career Firefighter (Federal, State, and Local)
• Wild-land Firefighter/Prescribed fire burn manger
• Volunteer Firefighter
• Fire Marshal

Emergency Medical Technicians

• Emergency Medical Technician (EMT)
• Paramedic
• Medical Helicopter Pilot

911 Dispatchers

• Police, Sheriff, Fire, or EMS Dispatcher
• Fire Communications Officer
• Public Safety Telecommunicator

Confirm Your Eligibility for a Discount

If you aren’t certain whether you qualify for the Ford Military Discount or the Ford First Responder Discount, you can check your eligibility online. Head to Ford’s Military Recognition webpage or the First Responder Recognition webpage and enter your zip code to discover your regional offer. Then, simply confirm your eligibility using ID.me in the space provided. If you’re eligible, you will receive a certificate via email, which you will need to bring to the dealership when you want to use your exclusive cash reward.

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